- Offer extra value to your customers in the form of additional services. If you have a brick and mortar store you can create a gift wrapping section or provide personal shoppers who can help your customers find the ideal gifts for those difficult recipients. You can provide the same extra value online too. Allow shoppers to shop within their budget or for boys and girls. You can also offer gift wrapping at the checkout. Consider adding some option extras that you wouldn't usually have available such as wrapping paper and gift tags.
- Have all the information regarding your holiday shipping times, the last day that guarantees delivery before Christmas and consider offering different shipment options such as next day and guaranteed by shipping dates.
- After the 25th of December has passed you’ll need to begin your liquidation strategy. Encourage your customers to come and redeem their gift cards, make exchanges and start introducing your next seasonal products such as spring lines.
- Your customers want to pay less and get more for their money. You need to create irresistible offers and promotions that make customers feel they are getting incredible value. Make sure you incorporate sales and special priced merchandise into your holiday deals.
- Use social media to help generate an exciting holiday spirit with your customers. Pick up on special dates, your promotions and offers and spread the news far and wide using your social networking profiles.
Thursday, 12 September 2013
Retailer’s Last Minute Preparation for the Holidays – Part Two
Yesterday we looked at the first five tips retailers should use to help them have a successful holiday period. As you know money is tight for most homes right now and therefore shoppers are spending less and expecting their money to go further. You have a huge fight on your hands encouraging holiday shoppers to buy from you. Today we have five more tips you can use to maximize the potential the holiday offers your business.
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