- Decide when you are going to kick off your holiday promotions. Bear in mind most shoppers will begin their holiday shopping in October. Pick your exact date and start planning your offers and promotions that will continue throughout the season.
- Prioritise your crucial projects so they are up and running in time for the holiday season. You don’t want to have to worry about work conflicting with major rises in traffic to your website.
- Organise your promotions and merchandising with personal gift buying coming first and gift buying following up, usually from November and carrying on until December.
- Gift cards, e-vouchers and e-gift cards are effective, especially with shoppers that leave their buying to the last minute. Sort out your gift card offers and promote them throughout the season. Pay even more attention to your e-gift cards once the guaranteed shipping dates for Christmas have passed.
- If you have a brick and mortar store you should decorate it accordingly. The same goes for your online store – you should give it a holiday make over which makes people aware of your holiday deals and helps to improve their customer experience.
Wednesday, 11 September 2013
Retailer’s Last Minute Preparation for the Holidays – Part One
You should begin planning for the holiday season in the first quarter or the second at the latest. However, if you haven’t begun working on your holiday promotions yet or you are a new business we have 10 tips you can use to help you win at the holiday period.