Monday, 9 September 2013
Holiday Season Tips for Merchandisers - Part One
It’s time to start organising your holiday sales. This time of the year is so important for retailers to get right as the total sales during this period can account for 25 -30% of the year’s total sales. If you are hoping for a successful holiday season you will need to be prepared and sort out your merchandising early so it’s optimised in time for November, December and after the holiday sales.
During October you will need to encourage self-purchases. This is when the shopper will still be focused on buying items for themselves. They might be planning their outfits or decorating the home in preparation for the holidays. Use this knowledge to begin your holiday promotions and merchandising off with a bang.
When November arrives the shopper will be looking at buying some gift items early on. You can tempt the buyer with seasonal offers and provide her with inspiration that will tempt her. Don’t forget that your shopper will still be looking for their own purchases too.
By the time December arrives you must be ready for the mad rush. Shoppers will be searching for gifts frantically but they will also be focused on shopping within their own budgets. You have to think about providing offers that your customers can’t resist.
Remember that you will have to cater for late shippers. This is when to put more focus on your gift cards and voucher deals. You can send these items electronically so even when shoppers visit after the last shipping date has passed you still have items they can purchase in time for the holiday. Remember if you have a brick and mortar store you can use your website to direct people to your locations so they can purchase the items then and there; perfect if the last guaranteed shipping date has been and gone.
Return tomorrow for some more excellent merchandising tips for the holiday season.