Friday, 23 August 2013
Top Consumer Wine Trends 2013 Part Two
Today we are continuing our consumer wine trends for 2013. Read on to see how the markets are changing.
Wine Gets Younger
A new generation of Californian winemakers are producing new blend of grapes varieties such as Petite Syrah, Pinot Grigio and Tempranillo instead of the usual Cabernet Sauvignon, Chardonnay or Merlot.
More Value for Money
As consumers become more sophisticated wine drinkers they expect better wines and want better quality for less. This creates a good opportunity for the Portuguese wine market which has both the quality and price quality required by the consumers.
The thought of champagne as being an expensive, luxurious, special treat is somewhat changing. While the market for luxurious Moet & Chandon and Perrier Jouet champagne still exist, some indie vineyards had started producing their own grower champagne and bringing more variety to the market at a more cost effective price.
If you supply wines it is important to pay attention to the ways consumers are developing and changing. Stay on top of the game and listen to the audience to increase your sales.