Businesses are going through tough times at the moment with frequent news on large, well-known companies filing for bankruptcy. So what’s going wrong? While everyone knows the global economy is struggling right now, there are still businesses that seem to be thriving. It seems that the difference between failing and successful business is that some companies pay attention to trends while others ignore them. So what trends should you focus on in 2013 in order to help your company thrive? We have a list of 5 trends that we thought shouldn't be ignored:
- Business has to be social. With new social technologies taking over the daily lives of customers it’s important to realise how vital social interaction online is. Social online activity is changing the face of companies – helping them to connect directly with customers, investors; and suppliers often used for communication, customer service as well as marketing.
- Offering true value. Now customers have a lot more choice as to where they source their goods or services. It’s important to ensure you are offering “real value” such as experiences, interaction, quality, time and personalisation.
- Distribution and mobility. Recognising the global need for goods and services will help your business to expand. Technology and logisticshas made it easier than ever for companies to reach a broader and more diverse audience.
- Being prepared for new technologies. As robots and technology have been introduced there have been extensive job losses. However, as technology moves forward there is a risk that companies will not have the expertise in-house to deal with it. It’s essential that companies remain current and continue to train and grow with technology to advance.
- Offering security and building trust. The internet, cloud storage and modern communication systems are being used to store valuable data, yet it is vital this data is protected. Cyber crime is constantly on the rise and therefore businesses must pay attention to security and be prepared for changes in litigation and regulations.
Tackling these five trends is one way to help build a strong foundation for your business as it moves further into 2013.